Companies operating in Indonesia made cage-free commitments. INCAF makes sure they follow through.
"Turning commitments into action"
A promise is only as good as what happens after it's made
INCAF advances corporate accountability in Indonesia to ensure companies fulfil the cage-free and animal welfare commitments they have already made, accelerating the transition to humane and responsible food systems.
Commitment. Evidence. Accountability.
We follow every pledge through its full arc - from the promise a company makes, to the evidence we gather on the ground, to the public accountability that pushes it into corporate action, transition, and better welfare for the animals it was supposed to help. When a company falls behind and stays quiet, that evidence becomes the backbone of a public campaign - like the one below.
Help Marriott Find Asia
In 2018, Marriott pledged 100% cage-free eggs across every owned, managed, and franchised property, globally, by the end of 2025. The deadline passed. In November 2025, we visited a farm that claims to supply eggs to Marriott properties in Asia, where hens were still confined to battery cages - with no public confirmation from Marriott that the pledge had been met.
See the campaign →Where companies stand today
What we found on the ground
In November 2025, we visited a farm that claims to supply eggs to Marriott properties in Asia, where hens were still confined to battery cages - years after the company's 2025 cage-free deadline passed with no public confirmation the pledge had been met. This is the kind of on-the-ground verification behind every status on our scorecard.
Every campaign needs more than a website. It needs people.
From a coffee chat to a 2-minute action with our digital ACT Volunteer network - there are a dozen ways to help INCAF keep every pledge in public view.
A nationwide movement for corporate accountability.
Why does INCAF exist?
Closing the accountability gap
Companies make public commitments to improve animal welfare. Those commitments influence millions of animals, but only if they are implemented.
INCAF exists to close that accountability gap. Through investigations, corporate engagement, public reporting and coalition action, we help ensure commitments lead to measurable change.
Independent, not paid
Every finding we publish is one the public can check for themselves.
INCAF has no financial relationship with the companies on our scorecard - no certification fees, no consulting contracts, no sponsorships. Nothing we publish is paid for by the companies it's about.
What we're working toward
A future where companies operating in Indonesia are transparent, accountable, and fulfil their commitments to improve farmed animal welfare.
We believe corporate accountability drives better outcomes for animals. INCAF works to ensure companies fulfil the cage-free commitments they have already made through evidence-based research and investigations, public accountability, and constructive engagement.
Who we work with
Campaign partners across Asia
Coalitions supporting ethical sourcing practices
From a broken promise to a verified fix.
How do we create change?
What "cage-free" is supposed to look like
Hens confined to wire cages with no room to move, nest, or perch - the system every cage-free pledge promises to leave behind.
Hens moving freely on litter, able to nest, perch, and dust-bathe - what a kept commitment actually delivers.
From promise to proof
Every pledge follows the same six-stage arc - click through each stage below to see how a commitment on paper becomes a change hens actually experience.
Commitment
Companies make public pledges to go cage-free - promises that, on paper, should change millions of lives.
Holding companies accountable
That's the goal behind everything we do. Every company's situation is different, so we draw on these methods as the case calls for it - not as a fixed checklist every company moves through in order.
Research
Desk-based groundwork: identifying the company, their public cage-free pledge, its deadline, and what they've already disclosed - building the public record before anything else happens.
Where we're applying our model.
Where are we applying our model?
Each campaign below targets one company that made a cage-free pledge, missed it, and hasn't accounted for the gap. We open a campaign when engagement and evidence-gathering haven't been enough on their own.
Help Marriott Find Asia
In 2018, Marriott pledged 100% cage-free eggs across every owned, managed, and franchised property, globally, by the end of 2025. The deadline passed. In November 2025, we visited a farm that claims to supply eggs to Marriott properties in Asia, where hens were still confined to battery cages - with no public confirmation from Marriott that the pledge had been met.
One company, one campaign
Help Marriott Find Asia
Marriott promised cage-free eggs by 2025. Asia is still waiting.
See scorecard status →56 pledges tracked. See who followed through.
How are companies progressing?
- Based on each company's own published sustainability, ESG, or progress reports, cross-checked against independent trackers - current to Aug 2026.
- A small number of "Fulfilled" entries were confirmed directly to INCAF by the company, ahead of public disclosure.
- Before a deadline passes: Progressing means numeric progress has been disclosed; Committed means a pledge exists but no progress has been disclosed yet.
- No Public Commitment means no dated, company-wide pledge could be found anywhere public - different from Behind, which means an actual pledge was missed or abandoned.
- Some entries rely on regional rather than Indonesia-specific disclosure, since few companies break out Indonesia data on its own - noted per row where relevant.
Read more about cage-free in Indonesia.
Where can I learn more?
From INCAF
5 Myths About Cage-Free Eggs Debunked
Cage-free eggs are showing up in more grocery stores, restaurants, and corporate sourcing policies around the world. But with increased visibility comes confusion and misinformation.
Read article →When Companies Delay Cage-Free Promises: What You Can Do
In recent years, hundreds of food companies have made bold public commitments to go 100% cage-free. These pledges have given consumers hope that a more humane food system is on the way.
Read article →The Future of Eggs in Indonesia: Why Cage-Free Matters
As global food systems evolve, Indonesia finds itself at an important turning point. Major food companies around the world are shifting from battery cages to cage-free egg production.
Read article →From around the movement
Cage Free Indonesia (Indonesia Bebas Sangkar)
A movement to raise public awareness of farmed animal welfare, especially for laying hens. In Bahasa Indonesia.
Visit →
Transforming the future of egg production in Southeast Asia
Vencomatic Group introduces its Indonesia cage-free hub.
Visit →
Indonesia | Cage Free Tracker
A report on egg industry practices, sustainability, and the transparent progress of companies in Indonesia.
Visit →
Consumers want cage-free eggs, but Indonesian farmers say they need more support to do this
New research shows farmers need more support to give hens bigger spaces to roam.
Visit →Bring the campaign with you.
How can you help?
Companies respond to numbers. Numbers grow when people show up.
Our volunteers carry the campaign into the street, ask companies directly for answers, and keep every deadline in public view until it's actually met.
Coffee Meet-Up
Curious? Come have a coffee with us. No pitch, no slides - just an informal meetup where you can meet the people actually doing this work. Our first Coffee Meet-Up ran on September 18, 2026, bringing together volunteers, researchers, and advocates who shared how they got into farmed animal welfare and what they're working on now - equal parts practical advice and personal stories. Held roughly monthly.
ACT Volunteers
A network of digital volunteers - a weekly 2-minute action like signing a petition, posting on social media, or messaging a decision-maker. Occasional in-person actions too. No experience required.